Model close up of our lilac suit set matched with our blue floral blouse


Ardour London founded in 2018, is a womenswear fashion brand devoted to offering modest wearers stylish and contemporary clothing and accessories with the bigger picture in mind. We believe in fashion for a good cause, so a percentage of our profits is always donated to charity. We want to do our bit by stopping fast-fashion, so we design with long-term use in mind. We strive for high-quality items, ethical values and statement pieces for your wardrobe needs. Being a small business ourselves, we  know how much hard work and effort is put into it. That's why we aim to support other small businesses where possible (most of our packaging has been sourced from other small businesses)! We're better when we work to support one another.